AirBnB and Hotels Are No Longer Enemies

Though they were formerly considered bitter rivals, AirBnB and its competitors, such as VRBO and Flipkey, have begun to accept traditional hotels onto their platforms.

Hotels can take advantage of this trend to improve profits and market share. AirBnB has made it a priority to expand its platform beyond individual homeowners to include hotels.

Despite the fact that AirBnB has been allowing hotels to join its platform for nearly two years, it is still a mostly untapped sector. Some hotels may have been hesitant to list on the site at first, but those who did and took the chance have seen a significant rise in revenue since then.

Indeed, AirBnB, VRBO, and Flipkey are now considered a new category of OTA, and hotels that want to reach a new audience should include them in their channel mix.

How can hotels take advantage of AirBnB’s popularity? Is it really worth it?

Using a partner like Automated Stays, which has a proven track record of assisting over 500 hotels in listing on these alternative housing platforms, delivers a nearly instantaneous return. Listing on AirBnB isn’t as straightforward as linking to a typical OTA via a channel manager. Other duties, such as dealing with guest interactions, updating material, and managing various payment methods, necessitate the assistance of a partner.

However, the number of people who can join these platforms is enormous. Let’s have a look at why that is.

Brand loyalty and a larger audience
For starters, traditional hotels would undoubtedly want to take use of these platforms’ large client base.

In 2019, more than 2 million guests stayed at an AirBnB property per night.

Furthermore, AirBnB has a large number of loyal consumers. While most visitors looking for lodging turn to an online travel agency (OTA) like Expedia, a metasearch site like Kayak, or just Google, AirBnB’s clients are loyal and return to the website specifically for travel accommodations.

Rather than continually fighting for eyeballs and clicks on typical OTAs, hotels can fill their rooms by leveraging this engaged audience and their brand loyalty.

OTAs are relieved


The OTAs demand substantial commission fees, ranging from 15% to 30% for bigger hotel chains and much higher for smaller, independent or boutique properties. Because of the OTAs’ large client lists and marketing investments, this has been widely accepted in the industry.

However, AirBnB has joined the market to challenge Expedia, Booking.com, and other OTAs’ supremacy. This increased competition favors hotels since OTAs will understand that in order to compete for listings, they will need to cut their commission rates.

Simply put, the more hotels that list on AirBnB, VRBO, and Flipkey, the lower the commissions for all platforms will be in the near future. This puts money back into the pockets of hotels.

Crowd out hosts


Competition is beneficial. Individual hosts may moan and groan that their postings compete with hotel rooms, but it simply means they must improve their game.

Some might not, because hotel amenities become a competitive advantage that individual property owners can’t match.

Furthermore, short-term leases are still prohibited in several places. Hotels have a first-mover advantage in such regions, since they can offer their rooms and increase market share.

This also works in the opposite direction. Hotels that list on AirBnB can learn about in-demand facilities in specific regions (such as bike racks and gaming consoles) that they may not have considered before. As a result, hotels may acquire a better understanding of the competition—and, eventually, the potential guest—and make adjustments as needed.

The good news is that hotels do not have to accomplish this on their own and run the risk of investing on amenities that do not appeal to their target clientele. Instead, hotels can turn to Automated Stays for assistance in understanding the complexities of listing on AirBnB, VRBO, and Flipkey in certain locations, as well as how to present their inventory in the best possible light to attract bookings.

Hotel stays are preferred by younger customers.


Younger travelers, such as millennials, are generally seen as a desirable market for hospitality organizations since they are more inclined to travel frequently.

Furthermore, despite the stereotype that millennials choose alternative accommodations, full-service hotels are preferred by a 2-to-1 ratio.

Hotels can benefit from offering their inventory on AirBnB and other alternative accommodation sites in order to present their properties to a wider audience. The more sites you list on, the more people you’ll reach.

Why hotels need Automated Stays and how to list on AirBnB

Listing on AirBnB, VRBO, and Flipkey, on the other hand, is not as simple as it appears. While listing a single space may appear simple—after all, millions of people with no prior expertise in the hospitality sector have done so—hotels with hundreds of rooms in their inventory will find it difficult to do so.

Automated Stays makes it easy for hotels to manage this procedure. To begin with, Automated Stays assists hotels with connecting to these platforms, which is a whole different process from connecting to standard OTAs. Without this crucial step in the connecting process, hotel owners would have to manually upload each hotel room in their inventory to AirBnB’s system, as well as those of VRBO and Flipkey. This is a problem that Automated Stays takes care of for you.

More than just connectivity, AirBnB, VRBO, and Flipkey properties must be presented differently than on a standard OTA. Automated Stays  demonstrates how hotels may improve their success by re-creating their listings, including all images and creativity.

Furthermore, consumer communication channels on alternative channels are vastly different from those used with regular hotel guests, necessitating far more focus and care. Automated Stays manages and unifies these communications, making the guest’s and hotel’s experiences easier.

Finally, AirBnB, VRBO, and Flipkey do not use the same payment methods as typical OTAs. Rather than navigating an unfamiliar and convoluted payment system, Automated Stays takes care of everything for hotel owners, ensuring that they are paid quickly and with minimal friction.

Working with a distribution partner like Automated Stays, which has years of experience dealing with the requirements, processes, and systems of AirBnB and other alternative booking platforms, is extremely beneficial to hotels. Automated Stays streamlines the process, allowing hoteliers to realize increased revenue as soon as a few weeks after installation.